01 · The challenge
What the piece had to solve.
The study tests how table and takeaway pieces can remain recognisable as one family while menu content stays straightforward to update and durable enough for daily service.
Hospitality production study · 2026
Night Service
A hospitality study spanning menus, matchboxes, cards and folded pieces in aubergine, coral and cobalt.
9Pieces in the family
3Specified spot colours
2Production methods matched to use cycle
48hTurnaround on a menu reprint
02 · The response
How production answered the brief.
The deepest tactile processes are reserved for durable pieces, while replaceable menu inners use a clear digital format. A specified three-colour palette connects the family across different papers and suppliers.
03 · The outcome
What the finished piece achieved.
The family remains consistent from reservation card to late-night bill, while the high-change pieces retain a direct, economical reprint method.
Night Service letterpress menu beside a coral matchbox and a black wax-sealed envelope
The build
Colour, material and finish.
LetterpressCotton stock, deep bite
Hot foilWax seal substitute on envelopes
Spot coralMatchbox and coaster only
- 01Split
Durable pieces separated from pieces that change weekly.
- 02Colour
Three colours specified with written tolerances.
- 03Press
Letterpress for the covers, digital for the inners.
- 04Service
Reprint specification documented for the venue team.
Production notes
- Letterpress on cotton stock
- Replaceable menu inner
- Custom matchbox and coaster
- Three controlled spot colours
Services used
- Brand print system
- Letterpress
- Production standards
Discipline
- Hospitality
- 2026
- Riyadh, Saudi Arabia
Your application
Make the next physical touchpoint work harder.
Share the audience, application, quantity, material direction and deadline. We will identify the decisions that deserve a proof or physical sample.