01 · The challenge
What the piece had to solve.
A campaign image has to read from the far side of a road, survive a season of wind on an exposed elevation, and come down without marking the façade.
Campaign production study · 2026
Long Field
A façade study in blockout PVC, welded hems and a fixing pattern set against wind load rather than guesswork.
48Square metres, single elevation
9Metre longest unbroken panel
60Centimetre fixing centres
2Sides printed, blockout core
02 · The response
How production answered the brief.
Artwork was rebuilt at final scale so type and edges were set for viewing distance, not reduced from a screen layout. The banner runs on blockout PVC with welded hems, and the fixing pattern was spaced to the elevation rather than to the sheet.
03 · The outcome
What the finished piece achieved.
The image stays flat and legible from across the road, the seams fall outside the artwork, and the fixings return to existing anchor points so nothing new is drilled.
Large printed façade banner tensioned flat across a building elevation
The build
Colour, material and finish.
Welded hemHot-air seam, 40mm return on all edges
Blockout coreGrey centre so the reverse never ghosts
UV laminateHeld against sun exposure on the elevation
- 01Survey
Elevation measured, anchor points and access confirmed.
- 02Scale proof
A metre of artwork printed at full size and read outdoors.
- 03Production
Printed, laminated, hemmed and eyeletted to the fixing plan.
- 04Install
Tensioned corner to corner, then checked from the road.
Production notes
- Blockout PVC, 510gsm
- Welded hems with reinforced corners
- Eyelets at 60cm centres
- Access and removal included in scope
Services used
- Banner production
- Large-format print
- Fixing and installation
Discipline
- Campaign
- 2026
- Riyadh, Saudi Arabia
Your application
Make the next physical touchpoint work harder.
Share the audience, application, quantity, material direction and deadline. We will identify the decisions that deserve a proof or physical sample.