Visible at launch scale
Window graphics, backdrops and display surfaces carry the campaign clearly at their intended viewing distance.
Retail · launches · skincare · fragrance
Beauty and wellness campaigns
Make the range recognisable from the shop window to the product in hand. We connect campaign graphics, display pieces and launch environments with clear variant hierarchy, colour references and packaging that protects the product.
Start with the setting
Make the message work at the distance it will be seen.
We connect the visible campaign to the practical details: viewing distance, surface, light, handling, duration, artwork versions and destination. Packaging and editorial pieces can then extend the same idea at hand-held scale.
Clear product hierarchy
Shade naming, supplied regulatory panels and small type remain legible across cartons, labels and samples.
One campaign, several touchpoints
Retail, event, sampling and PR pieces share approved campaign assets while using materials suited to each application.
Relevant applications
What the brief can include.
- 01Retail window and mirror graphics
- 02Launch backdrops and portable displays
- 03Promotion counters and tester displays
- 04Folding cartons and product labels
- 05Discovery sets and sample sleeves
- 06PR mailers and retail tester cards
Retail · launches · skincare · fragrance
Bring the audience, setting and deadline into one brief.
Share the application, dimensions, location, artwork status and deadline. We will return with the questions, specification and next decision.